The Ultimate Strength of Bulk Buying in Real Estate

Bulk buying in real estate is gaining attention as a practical way for buyers to save on property costs. This method involves a group of buyers, often family or friends, purchasing homes in the same project. The group can negotiate better deals with developers by buying multiple units together. For instance, families buying homes in Thane through group buying managed to secure a 20% discount per unit.

Industry experts compare group buying to bulk purchasing in retail, where larger quantities lead to cost savings. "This approach is a win-win for all," quoted Kanika Gupta Shori, founder and COO of Square Yards. "While buyers secure financial benefits through collective bargaining and concessions on registration fees, maintenance costs, and amenities, developers benefit by selling multiple units in a single transaction, thus achieving higher sales efficiency. The offer depends on market conditions and demand. In subdued markets, builders are more likely to negotiate favourable terms."

However, Shori advises caution. "Developers may offer discounts and incentives to meet sales targets or clear inventory. But the deal's value is crucial to avoid potential pitfalls.” However, real estate is a significant investment, and careful planning is necessary, Shori added. She suggested buyers carefully evaluate the developer's reliability to ensure timely and high-quality delivery. They should also confirm all legal documents, including title clearances and approvals.

"Before committing to group buying, align with the group’s goals, evaluate expectations, and assess the payment structure for feasibility. Lastly, consider the project location and amenities to ensure they meet your long-term needs," she emphasises.

With careful planning and shared objectives, group buying can provide an excellent opportunity for affordable and convenient property ownership. It fosters community living while delivering financial advantages to buyers and developers alike.