Bollywood's elite are turning to real estate as their investment of choice. With the market booming, celebrities are adding luxury high-rises and serene holiday homes to their financial portfolios. Kanika Gupta Shori, Founder & COO of Square Yards, shares her insights on this rising trend.
"With rising land prices in Mumbai, recent transactions show a shift toward luxury high-rises by top developers, offering top-tier amenities and catering to the growing demand for convenience, exclusivity, and modern living as well as presenting strong investment opportunities."
The growing wealth of Bollywood stars, fueled by international tours, endorsements, and the expansion of multiplexes, has changed their perspective on real estate. Real estate is not merely a lifestyle decision but also a savvy financial strategy for them.
She adds, "With higher revenues and increased wealth, celebrities began to view real estate not just as a lifestyle choice but also as a strategic investment vehicle, diversifying their portfolios beyond traditional end-use properties."
This trend is evident in the rising number of commercial properties and land parcels that stars snap up alongside their residential investments. Supporting this observation, she adds:
"Post-2020, about 63% of celebrity real estate transactions in Mumbai have been in residential spaces, with 33% in commercial real estate and the remaining in other asset classes, a clear indicator of diversification."
Ajay Devgn's commercial complex in Andheri, which earns Rs. 27 lakh per month, is a prime example of this trend. Similarly, Amitabh Bachchan's land acquisitions in Ayodhya and Alibaug highlight the broadening scope of celebrity investments. Looking at the evolution of Bollywood real estate, Shori explains
"The celebrity real estate journey mirrors Mumbai's economic and urban development and Bollywood's evolution over the decades, which have significantly influenced where the film and TV community choose to reside."
Areas like Bandra, home to stars like Shah Rukh Khan and Salman Khan, continue to be in high demand, with new faces like Janhvi Kapoor and Ananya Panday also settling there.
"Even today, newer celebrities like Janhvi Kapoor, Athiya Shetty, and Ananya Panday have made Bandra their home, while Sonakshi Sinha and Alia Bhatt reside in Juhu. Janhvi Kapoor, for instance, made a cumulative Rs. 130 crore purchase in Bandra in 2022," Shori adds.
Celebrity real estate investments are rising in India, with Bollywood also expanding into the global market. Kanika Gupta Shori states:
"Global real estate investments are becoming popular, with celebrities like Shah Rukh Khan, Aishwarya and Abhishek Bachchan, and Akshay Kumar acquiring properties in Dubai, the U.K., the U.S. and Canada".
Bollywood's evolving real estate choices reflect its financial acumen. It blends luxury, strategy, and global ambitions, setting trends that redefine celebrity investments for the future.
Square Yards is a technology-enabled, global real estate aggregator and India’s largest player for primary residential real estate. It’s subsidiary Square Capital is one of the largest marketplace for secured mortgages in India. Square Yards platform offers an integrated consumer experience & covers the full real-estate journey from search, discovery to research, transactions, home loans and post-sales service – fully integrating buyers to an extensive network of 500+ partner real estate developers, and 90+ banks & NBFCs. Square Yards is led by accomplished professionals, ex-bankers, and Ivy school alumni and is backed by the competence of more than 2500 employees in 30 cities and ten countries.