Published date | 05 October, 2024

Bachchans Acing the Race in Bollywood's Real Estate Love Affair in Mumbai

While the Bachchans are leading the charge, other celebrities are close behind. Janhvi Kapoor has invested Rs 170 crore in 18,550 sq. ft of property. Celebrity couples like Ajay Devgn and Kajol, as well as Ranveer Singh and Deepika Padukone, have also invested over Rs 100 crore in Mumbai’s prime locations. Square Yards’ data shows that 62% of celebrity transactions are in residential real estate, with the rest in commercial spaces.

Mumbai’s love affair with real estate continues to make headlines, and the Bachchan family is at the forefront of this movement. According to data from Square Yards, Amitabh Bachchan and his son, Abhishek, have emerged as key players in the property market. The father-son duo secured a remarkable 180,000 sq. ft of residential and commercial spaces in Mumbai from 2020 to September 2024, totalling nearly Rs 194 crores.

Ever since 2020, Bollywood stars have been actively involved in real estate, with property purchases ranging between Rs 0.5 crore and Rs 10 crore. However, some high-profile deals, like those of the Bachchans, have even crossed the Rs 60 crore mark. With this series of purchases, the Bachchans’ real estate investments now account for one-third of all celebrity real estate deals. Simply put, this places the Bachchans in the lead and cements their dominance.

Key Highlights of Celebrity Real Estate Investments

Key Highlight

Details

Bachchan Investment

Rs 194 crore for 180,000 sq. ft. since 2020

Top Celebrity Buyers

Janhvi Kapoor, Ajay Devgn, Kajol, Ranveer Singh

Prime Locations

Oshiwara, Bandra, Juhu, Magathane (Borivali)

Market Growth

10% rise in Mumbai property prices (2023-24)

Celebrity Real Estate Focus

62% residential, 38% commercial

Celebrity Dominance

Bachchans lead with a third of total deals

Mumbai Real Estate Surge

A limited supply of prime properties drives prices up


What’s Driving Celebrities to Invest in Real Estate?

Kanika Gupta Shori, COO of Square Yards, highlights that the Bachchan family’s investment reflects a growing trend among celebrities to diversify their portfolios. "Our insights indicated that while celebrities are diversifying their portfolios across asset classes, residential properties have emerged as the clear favourite," she explains. Prime areas like Oshiwara, Bandra, and Juhu are popular celebrity hotspots, making up nearly 75% of these deals.

Shori adds that the long-term appreciation potential and rental income prospects are major attractions for celebrities. “Aside from luxury and privacy, such properties offer celebrities a smart investment strategy that provides a hedge against market volatility and inflation, along with gains through price appreciation or rental income,” she says. Commercial real estate has also gained attention, with stars like Ajay Devgn leasing office spaces for steady rental returns.

Bachchans Setting the Pace of Real Estate Buys?

The Bachchan family’s interest in properties isn’t limited to luxurious residential spaces in Mumbai’s elite areas. The family has expanded their portfolio to Magathane (Borivali East), where they purchased multiple residential units in Oberoi’s Sky City project in 2024 alone. This trend of securing expansive spaces showcases a strategic approach to real estate as they stock up on properties across key micro-markets in the city.

While the Bachchans are leading the charge, other celebrities are close behind. Janhvi Kapoor has invested Rs 170 crore in 18,550 sq. ft of property. Celebrity couples like Ajay Devgn and Kajol, as well as Ranveer Singh and Deepika Padukone, have also invested over Rs 100 crore in Mumbai’s prime locations. Square Yards’ data shows that 62% of celebrity transactions are in residential real estate, with the rest in commercial spaces.

More Bollywood Names in the Real Estate Spotlight

Several prominent Bollywood figures, including Shahrukh Khan, Shilpa Shetty, Akshay Kumar, and Aishwarya Rai, have also invested in real estate. Stars like Hrithik Roshan, Alia Bhatt, and Disha Patani have been involved in high-profile luxury property deals, further highlighting the strong celebrity presence in Mumbai’s property market.

Mumbai: A Star-Studded Real Estate Market

Driven largely by celebrity demand for high-value properties, prices have surged by 10% in 2023-24. This rising interest and limited supply of prime locations have fueled the city’s real estate boom. Celebrities, including the Bachchans, seek luxury and invest in properties for their financial benefits, such as future value appreciation and rental income, making real estate a smart long-term move.

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Square Yards is a technology-enabled, global real estate aggregator and India’s largest player for primary residential real estate. It’s subsidiary Square Capital is one of the largest marketplace for secured mortgages in India. Square Yards platform offers an integrated consumer experience & covers the full real-estate journey from search, discovery to research, transactions, home loans and post-sales service – fully integrating buyers to an extensive network of 500+ partner real estate developers, and 90+ banks & NBFCs. Square Yards is led by accomplished professionals, ex-bankers, and Ivy school alumni and is backed by the competence of more than 2500 employees in 30 cities and ten countries.